Luna Rossa AC Team To Include Chris Draper
The one-design nature of the America’s Cup warm-up series meant that while time on the water in the AC45 gave the top teams an advantage, smaller teams could post good racing results through recruiting...
View ArticleEmirates Team NZ Announce Official Vodka Deal.
Attitudes to commercial sponsorship of sport in America vary wildly. Stadiums regularly sell naming rights, but jersey or shirt sponsorships in some of the biggest sports are still being debated. In...
View ArticleAmerica’s Cup Teams Showcase RIB technology.
[cleeng_content id="783835866" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]Sailing at the...
View ArticleACEA says Change of Plans is ‘For the Fans’
Some sailing salesmen say that the America’s Cup is worth as much to a host city as the Winter Olympics or the Rugby World Cup. That, rather bold, claim is based on an even cycle that lasts many years,...
View ArticleOne Boat, Two Wings. Is it Enough for Luna Rossa?
The sight of ORACLE Racing’s 72 foot America’s Cup catamaran upside down and floating out to sea on the San Francisco tide has certainly increased the visibility of the event, but it has also increased...
View ArticleAlpari Sponsors Minoprio for Monsoon Cup
Alpari, who became the title sponsor of the World Match Racing Tour earlier this year have done a deal to sponsor a former winner of the Tour in the Monsoon Cup. Adam Minoprio will skipper the Alpari...
View ArticleSouthern Spars Chosen for One Design Volvo 65
There was a lot of talk last week at the World Yacht Racing Forum about how one-design racing fits into the sport of sailing and whether it is a passing fad or something that is here to stay. Most...
View ArticleActivation With A Truck and a Pallet of Weet Bix
Sponsorship activation doesn’t have to be too clever or expensive, especially when there is a natural fit between a sponsor and the sport being supported. The list of Emirates Team NZ sponsors and...
View ArticleAuckland To Host Volvo Ocean Race for Two Editions.
While the Volvo Ocean Race is a commercial sporting property, much of the value of that property is built on years of tradition. In recent editions, critics have argued that the dependence of the race...
View ArticleCAMPER Continue ETNZ Sponsorship for the America’s Cup
One of the ways that sailing can deliver long term return on investment to sponsors is through participation in multiple events in markets that give sponsors marginal returns. Teams like ‘BT Team...
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